logo

The fashion committee decided on 'neu' for the name of their fashion showcase. After some deliberation james thought it would work better as 'nu', both visually and conceptually, as it represents different directions and fits in with the juxtaposition of old and new with the reflectiveness of the 'n' and the 'u'.

We brought all our logo designs together and decided that my design would work best due to the composition and structure of the 'n' with the 'u'.

brief 5

damaged file

I've been working on a range of poster & flyer designs for the fashion show pitch and annoyingly the InDesign document somehow became damaged & I've lost all of the designs...I think it's due to the fact that my laptop died whilst the document was open lastnight. Luckily james has also been working on designs so we should be fine for the pitch!

fashion show pitch

Myself, Kirsty Fruin and Liv Chapman have grouped together in a collaboration for the leeds college of art fashion show.

We got together to discuss concepts and decided that 'old meets new' was an appropriate concept for the overall branding. Seeing as the show is set at Canal Mills, which is an old textile mill, we wanted to juxtapose the old and the new with the fashion designers putting on a show to display their new garments.

In terms of a colour scheme I thought balck & white/greyscale contrasted with a bright spot colouring would not only sit in with the concept but create a sophisticated design aesethetic with a new fresh feel to it. We decided on a lime green as we felt it was gender neutral & would look visually appealing against the greyscale designs.

We wanted to keep it minimal and yet pay attention to the minor details of the designs. We had a meeting and discussed ideas for the deliverables. Seeing as the show is all about the students themselves, I thought it would be a nice idea to have a perforated area of the notebook where professionals can tear off the students contact details. We thought using threading/stitching using the specified spot colour, ontop of some of the designs such as the invites would be quite striking and brings in the context into the designs. In terms of photography we thought we would keep a 'sneak preview' sort of visual so that it attracts peoples attention & pulls people in.

brief 4

LEEDS COLLEGE OF ART

GRADUATE FASHION SHOW 2013 LIVE BRIEF

Visual identity for Leeds Graduate Fashion Show 2013.

INFORMATION ON THE EVENT

The third year fashion students are beginning to organise their annual fashion show for 2013. We would like to give one/or a collaborative group of the third year graphics students the opportunity to get on board and come up with an innovative and dynamic concept for the graphics for the event.

In previous years the two fashion pathways (fashion design and fashion innovation) have organised two separate events, however this year we will be organising a joint event consisting of a fashion show and exhibition at the same venue. This year we will be hold the event at the newly opened Canal Mills. Canal Mills is an old textile factory recently converted into an events space. We would like the history and character of the space to be used as direction for the concept of the graphics. The link for the website is shown below

http://canalmills.com/

TARGET AUDIENCE

Industry Professionals

Individuals we would like to invite to the event as VIPs, these are our main audience and the people we are out to make a positive lasting impression on.

Sponsors

When contacting the sponsors we will need an identity for the event to show that we are serious and the event will be done in a professional manor.

Family members

People related to students who will also be invited to attend the event.

TONE OF VOICE

Clear, concise, professional, cutting edge, contemporary – Despite the rustic feel to the venue our vision for the interior of the event is clean and minimal.

DELIVERABLES

Visual identity

Social media online presence

Promotional material (Posters, flyers, sponsor invites, gifts)

Print collateral (Invites – possibly conceptual, Tickets, Letter heads, business cards)

Signage & Wayfinding for the event

Deadline

First deadline: January 10^th

Please email us prior to this date to let us know if you are interested in collaborating with us or if you have any questions. We will then arrange to meet you the week commencing 14^th January to discuss your ideas, from there we will select the concept we would like to take forward.

Fashion show date: 13^th July

Contacts

Fashion show committee: bafashionlca@gmail.com

Laura Barker

Liz Michie